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Are you part of the 30% of planners who don’t use Twitter at their events? With 6000 tweets being generated per second, that’s one big opportunity you definitely need to be leveraging for your events.

We combed through Event Manager Blog’s recently released Social Media for Events Ebook to deliver you some easy Twitter tips for events. (This is just a recap; we highly recommend you check out the full ebook here.) Whether you're a Twitter newbie or tweeting pro, learning how to use social media specifically for your events can give you a leg up on the competition.

Here are ten tips to try for your next event:

Twitter Tips for Events

Do your research!

Make sure Twitter is the right platform for you to be on. Look at your competitors’ Twitter accounts to see how much engagement they get from their followers. Even if you don’t plan on being active on Twitter, it’s a good idea to reserve an account under your event’s name.

Check out what your attendees are saying.

“If your event sucks attendees will say it out loud on social media” -EMB. Instead of denying wrongdoing when you see negative tweets, ask questions to further investigate the problem first. For positive tweets or tweets from people attending, retweet them and feel free to engage in the conversation.

Offer special early bird discounts to your followers.

It's easy to share special discounts with your Twitter followers. You can even use these discounts as a reason to promote your Twitter account at the end of your conference for next year.

Choose the right hashtag.

Make sure it’s short, understandable, and original. Post it everywhere (marketing material, banners, etc.)

Have a hashtag strategy.

How do you plan on analyzing conversation around your event? Research social monitoring tools and designate someone to be in charge of your Twitter account on the day of event. Considering using a live (curated) Twitter wall to encourage engagement at the event.

Example from Tweetwall

Keep your tweets to 90-100 characters.

Why don’t you want to use all 40 characters? Leaving extra space allows people to modify your tweets and add their own personal comments.

Engage with people outside your event.

A great way to draw attention to your account outside your event is to engage with other events or influencers on Twitter. Attending Twitter chats (#eventprofs) is another easy way to spread the word about your event.

Consider using Twitter Ads to promote sign up and registration.

If you have the budget, Twitter Ads can be a great way to reach your potential audience. Bonus: those who sign up are probably more likely to tweet about the event.

Share live updates.

Because of its real-time nature, Twitter is a great channel for sharing live updates, whether it’s a special announcement or important information like a change in venue.

Take pictures at your event!

According to the ebook, “Tweets with images get 18% more clicks, 89% more favorites, and 150% more retweets.” Designate someone the day of to take pictures for tweeting.

Do you have any special Twitter tricks? Share with us in the comments!